COLLEGE PARK, MD – Damon Evans, the Barry P. Gossett Director of Athletics announced the following athletic department staff promotions: Deputy Athletic Director Colleen Sorem will add the title of Chief Operating Officer; Dr. Sue Sherburne will assume the title of Executive Associate Athletic Director/SWA; Associate Athletic Director, Business Operations Eric Reinke has been promoted to Chief Financial Officer; Resa Lovelace has been promoted to Associate Athletic Director, Student-Athlete Development and Inclusive Excellence and will now oversee Diversity, Equity, and Inclusion in the department; Jordan Looby has been promoted to Associate Athletic Director, Marketing Strategy and Fan Experience and Marie Brown has been named Assistant Athletic Director, Ticket Operations and Customer Service.
“It’s time to celebrate several staff members in Maryland Athletics with promotions and new roles,” said Evans. “Each one of these Terrapins embodies our One Maryland spirit and we are excited to reward them with additional responsibilities within our department. Congratulations to Colleen, Sue, Eric, Resa, Jordan, and Marie, and thank you to each of them for all they do for Maryland Athletics.”
Sorem originally joined Maryland in 2014 and was named the department’s Deputy Athletic Director in July 2018. She is second in command of the entire department with the responsibility of overseeing the day-to-day operations of Maryland Athletics in her role as Chief Operating Officer. She is the sport supervisor for the Maryland football and women’s basketball programs.
Sherburne came to Maryland in 2014 and was named Senior Woman Administrator in October 2018. She provides oversight and leadership in the areas of academics, student-athlete and staff development, diversity, and inclusion initiatives, manages Title IX and serves as the primary liaison to the University’s Office of Civil Rights and Sexual Misconduct.
Reinke joined Maryland in 2015 and in his new role as Chief Financial Officer will oversee all aspects of the athletic department's fiscal operations, including budget management, financial reporting and long-term strategic planning. Reinke is also the sport supervisor for the women’s cross country and men’s and women's track and field programs.
Lovelace came to Maryland in September 2018 and will continue to lead the student-athlete development program. Additionally, Lovelace will also lead and guide the department’s Diversity, Equity, and Inclusion initiatives in addition to managing the Maryland Made program, which includes the Gossett Fellows program, the Kubasik First Impact program, the InTERPship Academy, World Wide Terps and Pre-Health Terps.
Looby has been at Maryland since January 2013 and had led the Marketing Strategy and Fan Experience unit since October 2017. Under Looby’s leadership, Maryland Athletics has been awarded the NACMA Marketing Team of the Year twice, in 2020 and earlier this month, in 2023. Mayland had eight podium finishes with first-place honors in four categories this past year.
Brown joined Maryland in 2005 and has been promoted several times, most recently serving as Director of Ticket Operations since 2018 overseeing football ticket operations and leading the service and retention team. Brown now is responsible for leading all ticket operations and customer service efforts for the unit.